HCL Unica Campaign (ex IBM UNICA Marketing Platform)

Efficiently managing your company’s marketing campaigns is now more than ever at your fingertips. Unica Campaign is the advanced campaign management solution that delivers customer segmentation at any scale, from hundreds to millions of records. Powerful segmentation capabilities are available for executing and tracking your business initiatives.

• Unify the management of your company’s marketing campaign design and implementation cycles. Forget about excel tables, hundreds of emails and complex tools that only allow partial management.
• Manage the entire logic of a campaign, including audience segmentation, exclusions, and bid and channel assignment.
• Use, reuse, and control components for campaign design, including audience type, segments, offers, treatments, and opt-out rules.
• Integrate the mechanisms (queries, databases, methodologies, security policies, etc) that you have already developed.